Privacy Policy
How SAM UK uses the personal information you share with us through this website.
Last updated: September 2026
Who we are
SAM UK is a software licensing supplier based at 4 Pine Grove, Dublin Road, Newry, BT35 8DB, United Kingdom. This policy covers the website www.samware.co.uk.
What information we collect
When you send a quote request, we collect the details you enter:
- your name, organisation name and work email address
- your telephone number, if you give it
- your organisation type and the products or licences you are interested in
- optional licensing details, such as user and device numbers, your current agreement and renewal date
- any message you write
If you email or phone us, we receive the information you choose to share with us.
How we collect it
- directly from you, through the quote form, email or phone
- through Google Analytics cookies, only if you accept them in the cookie banner
Why we use your information
We use the information you provide to respond to enquiries, understand your organisation's software-licensing requirements, prepare quotations, discuss renewals and provide requested information about our products and services.
Quote requests are sent by email to our team at hello@samware.co.uk. Replies go to the email address you gave us. We do not intend to collect sensitive or special-category personal information, so please don't include it in your enquiry.
Our lawful basis
Where you ask us for a quotation or to take steps towards a contract with you, we use your information to take those steps at your request before entering into a contract.
For business contact details and enquiries made on behalf of an organisation, we rely on legitimate interests. Where we rely on legitimate interests, our interest is in responding to business enquiries, managing customer and prospective-customer relationships, and operating and improving our software-licensing business.
We only use analytics cookies if you accept them.
Cookies and analytics
The website uses cookies and analytics technologies. Where consent is required, non-essential analytics are activated only in accordance with the site's cookie-consent choices.
We use Google Analytics 4. Analytics cookies are off until you choose Accept in the cookie banner. If you choose Reject, analytics cookies are not set. Your choice is stored in your browser so we don't ask you again. We also keep a note of the page and campaign that first brought you to the site for the length of your browser session.
We do not send your name, email address or other contact details to Google Analytics.
Who we share information with
We may use service providers that support the operation of our website, communications, hosting, analytics and business systems. They may process personal information on our behalf where necessary to provide those services.
International transfers
Some of our service providers, including Google Analytics, may process personal information outside the United Kingdom. Where personal information is transferred internationally, we rely on the safeguards provided by the relevant service provider and applicable UK data-protection rules. Google states that it uses recognised transfer mechanisms for UK personal data, including UK adequacy arrangements and contractual safeguards where required.
How long we keep information
We keep personal information only for as long as reasonably necessary for the purpose for which it was collected, including responding to enquiries, managing quotations or customer relationships, meeting legal or accounting obligations, and resolving disputes. We review the information we hold and delete or anonymise it when it is no longer required.
Automated decisions
SAM UK does not use the information submitted through its website forms to make solely automated decisions that have legal or similarly significant effects on individuals.
Your data protection rights
Under UK data protection law you may have the following rights. Which rights apply depends on the circumstances and the lawful basis we rely on:
- access — ask for a copy of the personal information we hold about you
- rectification — ask us to correct information that is wrong or incomplete
- erasure — ask us to delete your information
- restriction — ask us to limit how we use your information
- objection — object to our use of your information, including under legitimate interests
- data portability — where applicable, receive your information in a reusable format
- withdraw consent — where we rely on consent, such as analytics cookies, at any time
Contact us about privacy
Email hello@samware.co.uk, phone 028 9620 5468 or write to 4 Pine Grove, Dublin Road, Newry, BT35 8DB. You can also use our contact page.
Complaints
If you are unhappy with how we have handled your information, please contact us first. You also have the right to complain to the Information Commissioner's Office (ICO) at ico.org.uk/make-a-complaint.